Penny Appeal Canada
Charitable organization · Mississauga, Ontario · BN 827502741RR0001 · Supportive Health Care · website
Source: T3010 return, FPE 2024-12-31. Split of total expenditures ($19,096,448) as filed with the CRA.
Penny Appeal Canada is a charitable organization based in Mississauga, Ontario, classified by the CRA under supportive health care. In its fiscal year ending December 31, 2024, it reported $16.5M in revenue and $19.1M in expenditures. Spending exceeded revenue that year — the gap came out of reserves.
Its funding that year was roughly 79% from donations, 9% from other charities. In 2024, 27 other registered charities reported granting it a combined $2.3M.
Compared with 85 health charities of similar size, its share of spending on mission — charitable programs plus grants to other charities — ranked above 54% of peers. Its highest-paid position fell in the $160,000–199,999 range. The charity reported 44 permanent full-time positions.
It reported gifts to 13 qualified donees totalling $3M in 2024, the largest being $2.2M to David McAntony Gibson Foundation. Revenue has grown substantially over its filings on record here, from $3.5M in 2020 to $16.5M in 2024. Its filed list of directors and trustees shows 4 names.
In its own words
Our domestic programs focus on Canadian Muslims refugees newcomers marginalized and racialized women BIPOC communities the homeless vulnerable students and families in need. By prioritizing community-driven solutions and leveraging knowledgeable partnerships we place beneficiaries at the heart of our work. We tackle housing and food security winter relief education skills training and mental health support for children youth women and men. We also believe in the power of sports to uplift youth providing safe spaces for community building and excellence. Throughout the year we …
Ongoing-program description from its T3010 filing, verbatim.
The ledger, 2020–2024
| Year | Revenue | Spending | Programs | Fundraising | Gifts out | Net assets |
|---|---|---|---|---|---|---|
| 2024 | $16.5M | $19.1M | $11.9M | $3.2M | $3.3M | -$4.2M |
| 2023 | $20.7M | $20.5M | $13.2M | $3.7M | $3M | -$1.5M |
| 2022 | $13M | $13.7M | $10.1M | $2.3M | $938K | -$1.8M |
| 2021 | $15.5M | $16.2M | $10.9M | $1.4M | $1.7M | -$938K |
| 2020 | $3.5M | $3.9M | $1.9M | $808K | $980K | $38K |
Revenue printed in red where the year ran a deficit. Fiscal years by period end.
Money between charities, 2024
Granted $3M to 13 qualified donees:
- David McAntony Gibson Foundation$2.2M
- National Zakat Foundation$250K
- Islamic Society of North America$200K
- Big Brothers Big Sisters of Toronto$200K
- Canada Basketball$50K
- Humaniti Foundation$40K
- Toronto Metropolitan University$28K
- Union of Medical Care and Relief Organizations-Canada$25K
- Muslim Food Bank and Community Services Society$20K
- Lets Help Society of Alberta$15K
- Alberta Immigrant Women & Children Centre$15K
- Darul Qur'an Institute of Islamic Studies Society$6,500
- Jamia Riyadhul Jannah British Columbia Foundation$2,000
Received $2.3M from 27 charities:
- Myriad Canada Foundation$1.4M
- Canadian Online Giving Foundation$187K
- Droplets of Mercy Inc.$142K
- Manitoba Islamic Association Inc.$72K
- Muslim Society of Waterloo and Wellington Counties$70K
- Humaniti Foundation$67K
- Canadahelps Canadon$62K
- Canadahelps Canadon$62K
- Muslim Association of Canada$57K
- Islamic Relief - Ir Canada$32K
- TELUS Friendly Future Foundation$25K
- Mosquée et Centre Culturel pour l'éducation islamique des Musulmans Sunnites/Jamia Islamia Ehl-E Sunnat Wal Jamaat$17K
- TELUS Friendly Future Foundation$16K
- Pickering Islamic Centre$11K
- Isna School Board (isb)$11K
- PayPal Giving Fund Canada$11K
- Brampton and Regional Islamic Centre (BARIC)$10K
- Muslim Association of Calgary (mac)$10K
- Islamic Centre of Markham$10K
- Islamic Community of Oakville (ICO)$6,000
- Al-Hedaya Islamic Centre of Northeast Calgary$5,000
- E-Islam Center of the South Shore$5,000
- Guildford Islamic Cultural Center$4,000
- Bramalea Islamic Cultural Centre$1,000
- United Way of Greater Toronto$447
As reported on the donors’ own T3010 qualified-donee schedules.
What it pays
Its ten highest-paid positions, by band:
- $160,000–199,9991 position
- $80,000–119,9994 positions
- $40,000–79,9995 positions
- Permanent full-time positions44
- Total compensation, all staff$2.2M
Schedule 3 of its 2024 return. The CRA discloses bands, not names or exact salaries.
Directors & trustees (2024)
Adeem Younis (director); Will Gavin (director); Sameena Qureishi (director); Omair Khan (director).
As listed on its 2024 return.
Check the source
Every figure on this page is from Penny Appeal Canada’s own T3010 filings, published by the Canada Revenue Agency. Verify against the CRA’s charities listing (search BN 827502741RR0001), or read how we compute the receipt.